Top Ten Marketing Promotions

The New Customer Welcome Kit goes to every customer who is identified as a brand new customer. The Welcome Kit tells the new customer that there are many worthwhile menu items to select from (just in case the customer didn’t like what he ordered).

Coupons are used to highlight the most important selling points of your business. Now you can give your “first-time customers” the attention this fickle group of customers needs to come back for a second time.

C-RESCUE: Don’t let your lost “C” customer get away! Each month a life line can be thrown to those customers the PIZZA SMARTS system identifies as “the most likely to secede”. The dollar effectiveness of C-Rescue can be calculated each month by comparing dollar cost with the improved rescue rate. C-Rescue allows you to do more than just worry about lost customers. C-Rescue provides 4 benefits:

1. It improves your customer rescue rate.
2. It provides you with information from your dissatisfied customers.
3. It identifies non-existent addresses that are a result of entry errors.
4. Gives the customer the message that you value him as a customer.

C-Rescue gets its name from the PIZZA SMARTS “C” customer which is the customer who ordered 3 months ago but not again. Your customized C-Rescue system can mail a satisfaction questionnaire to all fading (C) customers each month. The questionnaire can be returned by the fading customer for $3 or $3 off the customer’s next order, or if he is not interested in buying a pizza, he can drop it in the mail and it will be returned to you by the PIZZA SMARTS Business Return System.

The C-Rescue system is your chance to get feedback ... and retrieve nearly lost customers.

Here’s the PIZZA SMARTS way to get your coupons in front of your customers . . . A refrigerator coupon magnet from your store! These high quality coupon magnet mailers feature your logo and telephone number, plus four valuable coupons. Once the coupons are redeemed, your customers are left with the magnet, containing your logo and phone number, attached to their refrigerator.

The PIZZA SMARTS coupon magnet mailer is the perfect way to build sales and create valuable top of mind awareness.

New technology makes it possible. Promotional information is applied directly onto this flexible one-piece magnet card creating a cost efficient postcard magnet. Mailing address and indecia are printed on back of card making this the first one piece magnet mailer and making this all-time favorite customer mailing very, very affordable.

Dimensions:  31/2” x 5”, 8 point card stock

Jumbo Size Magnetic Mailer Available:
4” x 10” on 8 point card stock.
Add 5¢ to cost.

It may not look like much . . . but that’s exactly why it works!

In those markets where your non-customers continue to recognize and then reject your marketing messages, use this card.

The front of the card, which is first seen by your prospect does not reveal who the card is from.

Only after turning the card over does the prospect realize who the marketing is from, and only after he gets your very clear message.

Great way to reach the hard-core non-customer. If $3 off doesn’t get him to try you, offer him $5 off.

A SCRATCH’N WIN promotion is the PIZZA SMARTS way to build an exciting in-store or delivery promotion. This time-tested promotional tool will be a big draw to your store ... and PIZZA SMARTS is pleased to offer you a very cost effective and flexible Scratch’n Win game format. These eye-catching scratch’ win cards are four color with a special scratch area located at the bottom of each card. Your customers will enjoy this promotion and you’ll love how cost effective it is to implement.

Everyone loves to receive holiday greeting cards, especially when there’s a valuable coupon included. PIZZA SMARTS has developed a series of attention getting greeting cards designed to deliver your message and a coupon. You can choose from CHRISTMAS, VALENTINES and HALLOWEEN. The PIZZA SMARTS Greeting Cards feature a festive two color design and are ready for mailing. This next holiday, send your customers a warm greeting and a valuable coupon.

Did we miss a holiday that’s important to your trading area? Allow us to give you a quote on a custom card.

Everyone could use an extra dollar for lunch ...
or dinner! Here’s the PIZZA SMARTS way to get promotional dollars in the hands of customers and prospective customers. LUNCH MONEY looks like real dollars, but they can only be redeemed at your locations. Each LUNCH MONEY packet contains ten (10) one dollar coupons to be used any way you see fit. All the redemption information is contained on the back of each Lunch Buck so you can customize it’s use. Use them as in-store handouts, box stuffers or door hangers. They’re perfect handouts when you’re visiting businesses in your trading area.

LUNCH BUCKS are slightly smaller than a real one dollar bill and are printed green on the cover and one color on the reverse side.

You’ve gotten them in the mail yourself. A check from AT&T, from gas card company.

A recent article in Direct Mail Industry Publication reported on a study showing that this marketing tool is currently the most effective response device. Why not test this offer on a group of hard-core non-customers? What is their breaking point? $4? $7? Who can resist cashing a check?

If they can smell it . . . you can sell it. Although they’ll only smell printer’s ink, a good 4 color picture of a pizza can trigger hunger pangs just as if they were walking past your store.

Why would so much money go into 4 color mailing and inserts if this strategy didn’t work?

4 color is a different way to hit customers. it’s visual, emotional, primal. 4 color art menu works great with customers who already like you. It will increase their purchase frequency. If director towards non-customers, it will free them to see you in a new light.